Hoverboards / The next generation of skateboards?
I remember the exact moment I lost my faith in advertising. I was about eleven years old, and an avid reader of Boys’ Life Magazine. Well, I was an avid reader of the ads at the back, anyway. Every month I salivated over the wondrous gadgets that could be mine for just US$4.95, plus postage and handling, allow 8 to 12 weeks for delivery, some assembly required. There was the crystal radio kit, the Sea Monkeys, the spy camera, the switchblade comb, the mobile crime detection lab, the “remote control” helicopter…I believed every one of the ads when they promised the most amazing products that would make me the envy of all my classmates in exchange for a few weeks’ allowance. But one ad in particular tantalized me month after month for a couple of years. I was so excited about it that I finally saved my money and sent [...]
Original post by Joe Kissell




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