SoftBank Mobile testing smart movie posters

September 3, 2008 at 6:18 am · Filed under Smart Tech, NTT, Cellphone, Hitachi, Sentient Tech, Marketing, QR Code

Japan’s first field test of “smart posters” using Near Field Communication (NFC) — a short-range high-frequency wireless communication technology that lets users view digital content simply by holding their compatible cellphones near the posters — is being conducted at a Chiba-area shopping mall, it was announced on September 2.
Major phone operator SoftBank Mobile, along with NTT Data, Hitachi and Dutch smart chip maker Gemalto, are testing the technology with WALL-E and Tinker Bell movie posters embedded with NFC tags.
Throughout October, selected test participants will be able to receive and view digital content such as movie stills and trailers simply by holding their NFC-compatible phones (containing NFC-USIM cards) next to the smart posters. Along with the digital content, users also receive an access code that, when transferred to a compatible Hitachi HDTV at home, allows them to view a WALL-E trailer in high definition (via Hitachi’s content distribution service). […]

Original post by Edo

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