Archive for Marketing
October 5, 2008 at 4:40 pm · Filed under Art, Relic, Marketing
These stylish matchbox ads for Japanese bars, cafes and restaurants date from the 1920s to 1940s. See the complete Flickr photoset (uploaded by maraid) for much more.
Shimbashi - Dai-san Otako (Izakaya?)
Ichifuji Shokudo (Restaurant) // Cafe Takimichi
Bar Romance
Fujiya Shokudo
Kissakeishoku Eho (Cafe Eho) // Cafe Eiraku
Asahi Tea Room
Shimbashi Mahjong Club
Ogawa Cafe // Ultra Service
Honten Morishita no Fuji to Seiyu
[Related: Matchbox madness]
Original post by Edo
October 1, 2008 at 6:49 pm · Filed under Art, Video, Music, Marketing
Improv musician Atsuhiro Ito wields a flickering noise contraption called the “Optron” (or “Optrum”), a miked-up fluorescent light tube he plugs into an array of effects pedals and plays sort of like an electric guitar. The Optron is featured in some Sony Walkman commercials.
+ Optron - Walkman CM 1
+ Optron - Walkman CM 2 (with Yoichiro Shin on drums)
[More on YouTube: Atsuhiro Ito, Optrum, Optron]
Original post by Edo
September 19, 2008 at 11:35 am · Filed under food, Art, Sustenance, Marketing, Akita
Bad news for rice in Japan — the recent tainted rice scandal has dulled the public’s appetite for the staple, and kids these days are consuming less than ever. In an attempt to revive interest in the grain, agricultural cooperative JA Ugo (based in Ugo, Akita prefecture) is enlisting the help of a sweet, doe-eyed anime rice farmer girl.
Designed by eroge illustrator Aoi Nishimata, the original moe character will appear on 10,000 bags of locally grown “Akitakomachi” rice, which will go on sale September 22. Some Tokyo department stores have reportedly said the bags are unsuitable for their shelves, but JA Ugo believes young people will embrace the design. The moe rice will undoubtedly sell well, provided it’s free from mold and pesticide.
In recent weeks, consumers have been shocked to learn that moldy rice tainted with the pesticide methamidophos was served to thousands of people at schools, day-care […]
Original post by Edo
September 3, 2008 at 6:18 am · Filed under Smart Tech, NTT, Cellphone, Hitachi, Sentient Tech, Marketing, QR Code
Japan’s first field test of “smart posters” using Near Field Communication (NFC) — a short-range high-frequency wireless communication technology that lets users view digital content simply by holding their compatible cellphones near the posters — is being conducted at a Chiba-area shopping mall, it was announced on September 2.
Major phone operator SoftBank Mobile, along with NTT Data, Hitachi and Dutch smart chip maker Gemalto, are testing the technology with WALL-E and Tinker Bell movie posters embedded with NFC tags.
Throughout October, selected test participants will be able to receive and view digital content such as movie stills and trailers simply by holding their NFC-compatible phones (containing NFC-USIM cards) next to the smart posters. Along with the digital content, users also receive an access code that, when transferred to a compatible Hitachi HDTV at home, allows them to view a WALL-E trailer in high definition (via Hitachi’s content distribution service). […]
Original post by Edo
July 25, 2008 at 4:29 am · Filed under Kokoro, Robot, Simulacra, Video, Marketing
Actroid DER-2, Kokoro’s uncannily lifelike fembot, has made her acting debut in a TV commercial for Kincho’s Preshower UV insect repellent/sunscreen spray. Titled “The Woman Who Doesn’t Rust,” the 15-second commercial spot shows Actroid outdoors at a campground, where she recommends using Preshower because, as a female, her skin is important. After a few squirts of the spray, she cheerily adds, “Surprisingly, I don’t rust.” (Watch it.)
Original post by Edo
July 9, 2008 at 7:27 am · Filed under food, Vegetation, Art, Marketing
This photo snapped by Aomori-based blogger Pochiko shows remnants of the JAL logo still visible in this year’s Inakadate rice paddy art, several days after organizers attempted to “erase” it.
Read more: JAL logo uprooted from rice paddy art
Original post by Edo
July 7, 2008 at 1:33 pm · Filed under Tokyo, Cephalopod, Marketing
These oversized octopus stickers on the wall outside the Shibuya Parco building appear to be part of the swimwear display.
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Original post by Edo
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