Has Japan Airlines’ crop-based advertising gone too far? For some residents of Inakadate — a small town with a big reputation for cultivating fantastic works of multi-colored rice paddy art — the answer is “yes.”
This year’s crop art, which is Inakadate’s 16th work since 1993, features giant images of Daikoku (god of wealth) and Ebisu (god of fishers and merchants) alongside the corporate logo for sponsor Japan Airlines (JAL). Here are a few photos of the rice paddy taken in June from the 6th-floor roof of the adjacent town hall.

Daikoku (left), Ebisu (right) and JAL logo
The town committee responsible for the annual crop art project decided to incorporate advertising into this year’s work to help offset rising costs associated with increased numbers of visitors. Last year more than 240,000 people came to see the crop art, and many of them used the town hall bathrooms and elevators (there is […]

Original post by Edo