For mobile gamers in western Japan, a hearty seafood dinner awaits just a few key clicks away, thanks to a unique new cellphone fishing game that rewards successful players with home deliveries of fresh, real-world fish.
The game — called “Ippon Zuri” (which means “pole-and-line fishing”) — was created by FIT, a Fukuoka-based system development company who teamed up with a local seafood wholesaler. Game play is simple: players use the phone keys to cast bait to promising-looking fish in the game’s virtual waters, which include sea bream, crab, and other seasonal fish. When a fish takes the bait, the player is sent to a slot machine screen where, if luck prevails and 3 numbers line up appropriately, the virtual fish is hooked and reeled in. A message is then relayed to the wholesaler, who picks up the real-world equivalent from the local seafood market and delivers it, whole and […]

Original post by Edo