NTT Communications (NTT Com) has announced plans to begin testing its latest aroma-emitting digital sign technology in Tokyo. The tests, which will take place outside the Kirin City Beer Hall in the underground Yaesu Shopping Mall (JR Tokyo station) from October 21 to the end of December, will involve internet-controlled signs that display electronic imagery of beer while emitting aromas such as lemon and orange. The researchers aim to study the sign’s effectiveness in drawing passersby into the restaurant.

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Original post by Edo